CONVERSION RATE OPTIMIZATION
CRO is essential to every digital marketing strategy. It involves crafting experiences on websites that convert and resonate with users by experimenting with design, functionality, and messaging.
A little about me…
I love challenging the staus quo and finding creative digital solutions for brands. I’m passionate about introducing new ideas in a field that is often oversaturated by marketing buzzwords and sales pitches. I love meaningful conversations that get to the heart of a solution. I’m passionate about beginning every project without a formula because the journey to success is so different for every business, and finding a unique solution that translates to a profit is so much more rewarding!
CURIOUS TO KNOW MORE?
Crafting Exeperiences that Convert
With a sharp eye for identifying conversion pain points, and extensive CRO expertise, I’ve been able to leverage my creativity and passion for personalizing user experiences, to help create landing pages that convert. Designing web experiences based on ease of use for website users and intentional content directly translates into enhanced audience engagement and increased conversions. I begin by identifying user pain points through quantitative data like GA4 and qualitative insights provided by session recordings and heat mapping software. From there, I implement a customized testing strategy and iterate based on the outcome.
WHY IS CRO IMORTANT?
Understanding what Users Need
With over a decade of experience in digital marketing, and my talent for brainstorming solutions to common website bottlenecks I have partnered with a diverse portfolio of B2B and DTC clients utilizing technical SEO, Content, CRO, and UX Research methodologies to gain a deeper understanding of user intent and craft experiences that users enjoy using. The various roles I’ve stepped into have taught me how to prioritize optimizing a website for the end user and be meticulous in understanding the unexpected challenges that arise for users as technology evolves and their needs change.
BUILD CUSTOMER LOYALTY