Our national moving client needed to boost form fill completions on their PPC landing page to increase the chances of closing SQLs. Portent dramatically increased conversion rates with a detailed CRO experimentation plan and implementation of UX best practices. SERVICES PROVIDED CRO, Analytics, Development INDUSTRY Moving & Logistics 4% Increase in Conversion Rate 6.7% Decrease…
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A conversion rate optimization assessment is a 360-degree audit of my client’s website that thoroughly evaluates the user experience and customer journey based on key performance indicators. I use qualitative, quantitative, and heuristic data to inform a list of recommendations and testing ideas based on a conversion hypothesis that will help mitigate factors that may…
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9 Principles to consider when evaluating an experience 1. Assess current state When users land on or navigate to a page, they need to immediately understand where they are, where they came from, and where they can go. Questions to ask: Ex: Ex: Example (Do this) 1. Where you came from. 2. Where you are.…
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When clients have highly specialized users or our internal teams need help understanding how and why users interact with a flow, I conduct a usability test. My experience comes from utilizing Lyssna through my previous agency so I will show my process through that platform. For a more in-depth overview of usability testing, check out…
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When businesses have highly specialized users or when internal teams are having trouble understanding how and why users interact with a flow, I will conduct a usability test. Overview Usability testing is a form of user research in which I will ask users to complete specific website tasks and monitor their behavior remotely or in…
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For businesses of all sizes, the last few years have been a bit… difficult, a rollercoaster, you might say. With the recent economic downturn, many businesses are tightening their marketing budgets and focusing on techniques to get them a guaranteed return on their investment. Whether you are focusing on SEO to ensure your business ranks…
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With a handful of years of CRO experience under my belt, I thought I would publish a list of tools that have helped me serve my clients well. A/B Testing Tools These tools are often client-specific; however, many agencies with CRO services have partnerships with these platforms that may make it easier if your business…
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Important terms and acronyms that I often use. A/B testing – (also known as split testing or bucket testing) is a methodology for comparing two versions of a webpage or app against each other to determine which one performs better. (via Optimizely) Affinity mapping – sometimes also known as affinity diagramming, snowballing, or collaborative sorting,…
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Most have heard the expression “The Internet never forgets” whether its printed on a teeshirt, or said threateningly by your company IT department… oh the stories they must have. With the increase of global privacy protections instituted such as GDPR and CCPA, the sobering reality of increased state surveillance and countless security breaches, concern over…
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On August 25, 2021, a day that will live in infamy, Google made an update to how it renders website Title Tags in Google Search Results. Since 2012, Google has been testing a variety of rollouts in regards to how meta data is displayed in searches but this time Google disclosed why they made such…
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