Hi, I’m Lisa…
I have about 13 years of experience in digital marketing, you could say my career has hit puberty. As with most teenagers it’s still figuring itself out, as am I.
I specialize in Conversion Rate Optimization (CRO), where I utilize user research and data-driven experimentation to drive strategic growth for a variety of business types. My expertise lies in identifying user pain points and implementing testing strategies to enhance audience engagement and increase conversions.
As a Senior CRO Strategist at Portent (a Seattle based marketing firm), I’ve led research-backed experimentation roadmaps for B2B, B2C, and e-commerce clients using GA4, Hotjar, and VWO to uncover insights and refine user experiences.
Previously, I streamlined website launch and migration processes, increasing departmental efficiency by 63%, and worked with cross-functional teams to deliver seamless project execution.
My background also includes SEO, UX design, and agile project management, giving me a well-rounded approach to digital strategy. I’m passionate about continuous learning, iterative testing, and crafting experiences that convert and resonate with users.
