9 Principles to consider when evaluating an experience 1. Assess current state When users land on or navigate to a page, they need to immediately understand where they are, where they came from, and where they can go. Questions to ask: Ex: Ex: Example (Do this) 1. Where you came from. 2. Where you are.…
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When clients have highly specialized users or our internal teams need help understanding how and why users interact with a flow, I conduct a usability test. My experience comes from utilizing Lyssna through my previous agency so I will show my process through that platform. For a more in-depth overview of usability testing, check out…
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When businesses have highly specialized users or when internal teams are having trouble understanding how and why users interact with a flow, I will conduct a usability test. Overview Usability testing is a form of user research in which I will ask users to complete specific website tasks and monitor their behavior remotely or in…
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Important terms and acronyms that I often use. A/B testing – (also known as split testing or bucket testing) is a methodology for comparing two versions of a webpage or app against each other to determine which one performs better. (via Optimizely) Affinity mapping – sometimes also known as affinity diagramming, snowballing, or collaborative sorting,…
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I can’t begin this post without saying the my job description revolves around my understanding and fully utilizing the full Google arsenal of tools. Google Analytics & Search Console especially as the basis for all SEO reporting as they give me first-hand knowledge of my overall website health, how its performing, and what I need…
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Prior to 2020, SEO and UX were at a crossroads. For many web developers their main focus was on creating web pages that showcased their ability to create stunning designs based around the user experience. Often, the SEO portion of the website would be an afterthought with many just placing some good content and meta…
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