Tag: search engine optimization

How Does Duck Duck Go Work

Most have heard the expression “The Internet never forgets” whether its printed on a teeshirt, or said threateningly by your company IT department… oh the stories they must have. With the increase of global privacy protections instituted such as GDPR and CCPA, the sobering reality of increased state surveillance and countless security breaches, concern over…
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Title Tag Update

On August 25, 2021, a day that will live in infamy, Google made an update to how it renders website Title Tags in Google Search Results. Since 2012, Google has been testing a variety of rollouts in regards to how meta data is displayed in searches but this time Google disclosed why they made such…
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How to set a keyword strategy for vertical search & measure its success

Over the last few years the search landscape has been redefined in a number of ways beginning with smartphones, continuing with smart electronics like Amazon’s Alexa or Google’s home devices, and subsequently voice search taking over for where desktop searches left off. Google announced in 2015 that searches on mobile have increased by about 57%…
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My 3 favorite SEO tools for 2021

I can’t begin this post without saying the my job description revolves around my understanding and fully utilizing the full Google arsenal of tools. Google Analytics & Search Console especially as the basis for all SEO reporting as they give me first-hand knowledge of my overall website health, how its performing, and what I need…
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How to rank a keyword

So you have a site, but you notice that you aren’t ranking for your number one service. Your competition has dominated the first page of Google and you are wondering what you can do to get an edge. This is an all too familiar story that all SEO’s have encountered with companies and businesses of…
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