A conversion rate optimization assessment is a 360-degree audit of my client’s website that thoroughly evaluates the user experience and customer journey based on key performance indicators. I use qualitative, quantitative, and heuristic data to inform a list of recommendations and testing ideas based on a conversion hypothesis that will help mitigate factors that may…
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9 Principles to consider when evaluating an experience 1. Assess current state When users land on or navigate to a page, they need to immediately understand where they are, where they came from, and where they can go. Questions to ask: Ex: Ex: Example (Do this) 1. Where you came from. 2. Where you are.…
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Important terms and acronyms that I often use. A/B testing – (also known as split testing or bucket testing) is a methodology for comparing two versions of a webpage or app against each other to determine which one performs better. (via Optimizely) Affinity mapping – sometimes also known as affinity diagramming, snowballing, or collaborative sorting,…
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