Tag: AB test

CRO Boosts Lead Form Completions

February 11, 2025

Our national moving client needed to boost form fill completions on their PPC landing page to increase the chances of closing SQLs. Portent dramatically increased conversion rates with a detailed CRO experimentation plan and implementation of UX best practices. SERVICES PROVIDED CRO, Analytics, Development INDUSTRY Moving & Logistics 4% Increase in Conversion Rate 6.7% Decrease…
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Innovative Marketing on a Budget: Why Your Business Needs CRO

August 19, 2023

For businesses of all sizes, the last few years have been a bit… difficult, a rollercoaster, you might say. With the recent economic downturn, many businesses are tightening their marketing budgets and focusing on techniques to get them a guaranteed return on their investment.   Whether you are focusing on SEO to ensure your business ranks…
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