Most have heard the expression “The Internet never forgets” whether its printed on a teeshirt, or said threateningly by your company IT department… oh the stories they must have. With the increase of global privacy protections instituted such as GDPR and CCPA, the sobering reality of increased state surveillance and countless security breaches, concern over…
Read more
On August 25, 2021, a day that will live in infamy, Google made an update to how it renders website Title Tags in Google Search Results. Since 2012, Google has been testing a variety of rollouts in regards to how meta data is displayed in searches but this time Google disclosed why they made such…
Read more
What is schema markup? Schema markup is a semantic language (also called microdata) that is specifically read by search engines like Google and Bing. Adding this specific code to your website enables the search engine bots to parse specific elements of your website content to display within the Search Engine Results Pages. This helps provide…
Read more
The “go live” button has been pushed, now before you shoot off fireworks or have a skywriter announce your big website launch (I highly recommend both of these techniques) tell your fireworks guy to give you a couple days so you can make sure that everything is good to go. A lot can go wrong…
Read more
So you have a personal website that you’ve spent hours/weeks/months of your precious time working on filled with your blood, sweat, and tears and you’re ready to launch. You may be ready to flip the switch and set everything live but if you are anything like me you have a nagging feeling in the back…
Read more
I’ve heard so many stories of business owners paying for SEO services from an individual or a firm and not feeling like they are getting a payout for the money they have invested. This is so unfortunate and I do genuinely feel for those business owners, so I put together a quick guide of some…
Read more
Being a full time UX designer and SEO means that there is a lot I have to remember, track, plan for and think about in a day. Luckily it is widely known that Chrome is the OG SEO browser because it offers a wide variety of time-saving extensions that make my job a lot easier.…
Read more
Over the last few years the search landscape has been redefined in a number of ways beginning with smartphones, continuing with smart electronics like Amazon’s Alexa or Google’s home devices, and subsequently voice search taking over for where desktop searches left off. Google announced in 2015 that searches on mobile have increased by about 57%…
Read more
I can’t begin this post without saying the my job description revolves around my understanding and fully utilizing the full Google arsenal of tools. Google Analytics & Search Console especially as the basis for all SEO reporting as they give me first-hand knowledge of my overall website health, how its performing, and what I need…
Read more
So you have a site, but you notice that you aren’t ranking for your number one service. Your competition has dominated the first page of Google and you are wondering what you can do to get an edge. This is an all too familiar story that all SEO’s have encountered with companies and businesses of…
Read more