Author: Lisa Brownschidle

Website Post Launch Checklist

The “go live” button has been pushed, now before you shoot off fireworks or have a skywriter announce your big website launch (I highly recommend both of these techniques) tell your fireworks guy to give you a couple days so you can make sure that everything is good to go. A lot can go wrong…
Read more

Website Launch Checklist – 10 things to check before going live.

So you have a personal website that you’ve spent hours/weeks/months of your precious time working on filled with your blood, sweat, and tears and you’re ready to launch. You may be ready to flip the switch and set everything live but if you are anything like me you have a nagging feeling in the back…
Read more

How to evaluate SEO success

I’ve heard so many stories of business owners paying for SEO services from an individual or a firm and not feeling like they are getting a payout for the money they have invested. This is so unfortunate and I do genuinely feel for those business owners, so I put together a quick guide of some…
Read more

Best Chrome extensions to use for SEO

Being a full time UX designer and SEO means that there is a lot I have to remember, track, plan for and think about in a day. Luckily it is widely known that Chrome is the OG SEO browser because it offers a wide variety of time-saving extensions that make my job a lot easier.…
Read more

How to set a keyword strategy for vertical search & measure its success

Over the last few years the search landscape has been redefined in a number of ways beginning with smartphones, continuing with smart electronics like Amazon’s Alexa or Google’s home devices, and subsequently voice search taking over for where desktop searches left off. Google announced in 2015 that searches on mobile have increased by about 57%…
Read more

My 3 favorite SEO tools for 2021

I can’t begin this post without saying the my job description revolves around my understanding and fully utilizing the full Google arsenal of tools. Google Analytics & Search Console especially as the basis for all SEO reporting as they give me first-hand knowledge of my overall website health, how its performing, and what I need…
Read more

How to build brand loyalty in an e-commerce saturated internet.

When we all woke up on January 1st 2020 none of us could have predicted how the year would have ended. With the massive shut downs and unfortunate layoffs that took place, small businesses in particular had to find alternate ways to make ends meet and hopefully hire back their talented staff. For most, the…
Read more

wireframe of a website

What is UX design?

Prior to 2020, SEO and UX were at a crossroads. For many web developers their main focus was on creating web pages that showcased their ability to create stunning designs based around the user experience. Often, the SEO portion of the website would be an afterthought with many just placing some good content and meta…
Read more

How to rank a keyword

So you have a site, but you notice that you aren’t ranking for your number one service. Your competition has dominated the first page of Google and you are wondering what you can do to get an edge. This is an all too familiar story that all SEO’s have encountered with companies and businesses of…
Read more

Q & A: Even More About Me

Can you explain some of your education and why you chose your major? In high school I was convinced that I wanted to be Rachel Green, not so much the indecisive barista from the earlier Friends seasons, but the later, goal driven gal who took her dream job at Ralph Lauren. She had grit and…
Read more