Hi, I’m Lisa…
I’m obsessed with trends! Yes, Google trends, but also the niche generational trends that drive product innovation and force marketers to become creative when capturing audience attention.
For example, did you know that –
- A fifteen-year-old YouTuber, Salish Matter, launched a Sephora beauty line for her 7-to-13-year-old fanbase?
This is interesting news as Gen Alpha (born 2010 – 2024) drives approximately 42% of buying decisions for the home. According to Mintel research, Gen Alpha’s spending power is estimated to reach $5.5 trillion by 2029. Brands like Sephora aren’t the first to try to reach younger audiences. Sprite brought back the ’90s theme tagline, “Obey your Thirst” and surpassed Pepsi as the #3 soft drink in the US. Nutter Butter (yes, the cookie) just received its first Webby award for its “irreverent and slightly unsettling” ads with a creative maximalism flair, and Brawny revamped the iconic Brawny man to make him more approachable for a new generation.
- Labubu’s (2025’s version of troll dolls) came and went, and now the newest niche trend is Kodak’s digital keychain camera ‘charmera‘?
This is interesting to note, not just because of micro-trends and the blind box dopamine factor, but because they feel accessible at $20 – $30 a box. These small toys present a low barrier of entry, bringing community into a world where identity is curated by cultural symbols fueled by an unpredictable economy. See also: the reusable water bottle (Stanley / Owala) and the lipstick index.
I’m equally obsessed with experimentation!
I believe that the key to capturing your audience is to build an emotional connection with users through experimentation-led growth.
- I use data to understand the needs of the target audience.
- I like to tell stories that leave a lasting impression for your brand.
- I aim to demonstrate radical authenticity and transparency that connects to the audiences that matter.
As a Senior CRO Strategist, I’ve led research-backed experimentation roadmaps for B2B, B2C, and e-commerce clients, using data as my North Star to understand their website users. Through a mix of qualitative and quantitative data, I identified the various points of friction users encountered, explored what captured their attention, and unlocked growth opportunities by understanding what created impact. This discovery led to content and designs that captured the attention of the audience and led to qualified conversions that resonated.
I lead projects with optimism, collaboration, and humility (a willingness to be wrong, adjust, and learn what works). When faced with challenges, I strive to be resilient and innovative, following data rather than noise.
Feel free to contact me to chat about CRO or micro trends!
Sincerely,
A cringe millennial
