Hi, I’m Lisa,
I’m a conversion-focused digital strategist with 13 years of experience in digital marketing. Over the last few years, I have pivoted my career from technical SEO to CRO, and found that optimizing landing pages, funnels, and web experiences through structured experimentation is a space where I thrive.
I specialize in translating behavioral data and user psychology into measurable growth while reducing friction across conversion paths. Throughout my career, I have owned a variety of roadmaps across SEO, Web Development, and CRO/UX, and have partnered cross-functionally with many talented folks to bridge the gap between increasing revenue and improving user trust.
I’m especially motivated by mission-driven work, and I care deeply about building digital experiences that feel respectful, accessible, and supportive for a variety of audiences.
