Month: December 2020

How to set a keyword strategy for vertical search & measure its success

Over the last few years the search landscape has been redefined in a number of ways beginning with smartphones, continuing with smart electronics like Amazon’s Alexa or Google’s home devices, and subsequently voice search taking over for where desktop searches left off. Google announced in 2015 that searches on mobile have increased by about 57%…
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My 3 favorite SEO tools for 2021

I can’t begin this post without saying the my job description revolves around my understanding and fully utilizing the full Google arsenal of tools. Google Analytics & Search Console especially as the basis for all SEO reporting as they give me first-hand knowledge of my overall website health, how its performing, and what I need…
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